名人代言会影响旅游者的目的地态度吗?——基于名人-目的地匹配度和个人卷入度的实验研究
명인대언회영향여유자적목적지태도마?——기우명인-목적지필배도화개인권입도적실험연구
Influence of Celebrity Endorsements on Attitudes toward Chinese Tourist Destinations? Based on Celebrity-destination Match and Personal Involvement