企业经济
企業經濟
기업경제
Enterprise Economy
2015年
4期
86~89
,共null页
大数据大数据 卓越运营 感性工学 感性运营
大數據大數據 卓越運營 感性工學 感性運營
대수거대수거 탁월운영 감성공학 감성운영
big data; operational excellence; Kansei engineering; Kansei operation
信息时代下所有运营活动都被数据化,它们经由挖掘、创新、重组等方式＂转换＂后最终实现数据真实价值,成为银行机构新的利润增长点。但若不使用任何辅助方式分析数据价值,则难以突破大数据的固有精准度缺陷,从而无法实现大数据时代的卓越运营。基于此,借鉴工业生产领域的感性工学思路,提出感性运营理念,在分析银行运营部门感性结构的基础上初步构建出银行感性运营概念模型,并提出运营生产领域应用策略,为后续通过感性方法实现卓越运营的理论及实证分析提供理论基础。
信息時代下所有運營活動都被數據化,它們經由挖掘、創新、重組等方式＂轉換＂後最終實現數據真實價值,成為銀行機構新的利潤增長點。但若不使用任何輔助方式分析數據價值,則難以突破大數據的固有精準度缺陷,從而無法實現大數據時代的卓越運營。基于此,藉鑒工業生產領域的感性工學思路,提齣感性運營理唸,在分析銀行運營部門感性結構的基礎上初步構建齣銀行感性運營概唸模型,併提齣運營生產領域應用策略,為後續通過感性方法實現卓越運營的理論及實證分析提供理論基礎。
신식시대하소유운영활동도피수거화,타문경유알굴、창신、중조등방식＂전환＂후최종실현수거진실개치,성위은행궤구신적리윤증장점。단약불사용임하보조방식분석수거개치,칙난이돌파대수거적고유정준도결함,종이무법실현대수거시대적탁월운영。기우차,차감공업생산영역적감성공학사로,제출감성운영이념,재분석은행운영부문감성결구적기출상초보구건출은행감성운영개념모형,병제출운영생산영역응용책략,위후속통과감성방법실현탁월운영적이론급실증분석제공이론기출。
Big data is quickly becoming a critically important driver of business success across sectors, and the value of big data is not just collected, but turned into actionable insights that drive increases in revenue, efficiency, and cost savings. All operational activities will realize value -adding and open up its new profit point by data mining, innovation and reorganization in big data era. However, it would be hard to eliminate defects of big data and achieve operational excellence without some excellent methods of data - analysis. It is quite necessary for operation department of banks to find a solution satisfying the above data characteristics and achieving the new operational excellence. Through drawing lessons from Kansei engineering, which is widely used in industrial production, this thesis establishes a three- dimensional structure to describe the Kansei environment of banks, proposes the Kansei operation concept and tentatively discusses the Kansei operation model of banks.
