CAJ | 학술논문

中国零售业态结构优化，需要关注业态高级化与结构均衡化两个方面，而结构均衡是建立在业态高级化基础之上的。业态高级化程度低的城市（即低度城市）与业态高级化程度高的城市（即高度城市），其零售业态结构优化的方向都是高度均衡。2004年外资零售进入我国以来，对于高度城市零售业态结构的影响微乎其微，对于低度城市零售业态结构优化既具有直接的促进作用，又通过对地区生活质量和人口规模与零售业态结构间的影响关系产生调节效应。当前，在外资零售已经完成对我国一二线城市布局的情况下，应积极吸引外资零售进入低度市场（三四线城市），以充分发挥其对零售业态结构优化的调节效应。
중국령수업태결구우화，수요관주업태고급화여결구균형화량개방면，이결구균형시건립재업태고급화기출지상적。업태고급화정도저적성시（즉저도성시）여업태고급화정도고적성시（즉고도성시），기령수업태결구우화적방향도시고도균형。2004년외자령수진입아국이래，대우고도성시령수업태결구적영향미호기미，대우저도성시령수업태결구우화기구유직접적촉진작용，우통과대지구생활질량화인구규모여령수업태결구간적영향관계산생조절효응。당전，재외자령수이경완성대아국일이선성시포국적정황하，응적겁흡인외자령수진입저도시장（삼사선성시），이충분발휘기대령수업태결구우화적조절효응。
In optimizing China’s retailing structure,we should pay more attention to upgrade and balance related problems;and the first one is the basis of the second one. Cities with lower or higher level of retailing structure should all take higher degree of balance as the target of retailing structure optimization. The entry of foreign retailers in 2004 had almost negligible effect on cities with higher level of retailing structure. But it had the direct effect on cities with lower level of retailing structure in promoting the optimization of retailing structure;and it also had some moderating effect on these cities through its effect on living standard and population scale. At present,given the situation that foreign retailers has already finished their arrangements in the first and second tier cities,we should attract more foreign retailers to enter the cities with lower level of retail structure,i.e. the third or fourth tier cities,to play their role of moderator in optimizing retailing structure.