CAJ | 학술논문

我国拥有较多的农村人口,农村报刊市场前景无限,但近些年来,我国农村报刊市场却在不断边缘化,被大众媒体忽视。分析现有农村媒介环境,梳理当下农村报刊市场的现状借鉴日本报刊的编辑发行经验,从阅读习惯、报刊内容以及发行方式等方面改善我国农村地区报刊市场的发展状况。
아국옹유교다적농촌인구,농촌보간시장전경무한,단근사년래,아국농촌보간시장각재불단변연화,피대음매체홀시。분석현유농촌매개배경,소리당하농촌보간시장적현상차감일본보간적편집발행경험,종열독습관、보간내용이급발행방식등방면개선아국농촌지구보간시장적발전상황。
With large rural population in our country, rural newspaper market prospect, however, in recent years, our country rural newspaper market is in constant marginalization, ignored by the mass media. Analyzes of the existing rural medium environment, points out that the status of rural newspaper market, learning from Japan＇ s experience in newspaper editor of the issue, from the habitting of reading, newspaper content as well as the distribution and other related aspects to improve China＇ s newspaper market in rural areas.