CAJ | 학술논문

网络导向在创业研究中逐渐受到学者们的关注，但鲜有研究对其维度及测度问题进行研究。本文基于网络导向的前沿文献，从新企业网络演进实践出发，通过内容分析等定性研究精炼出网络导向的维度与测量指标。而后利用问卷调查法通过定量研究对新企业网络导向的测量量表进行了检验。研究结果发现，新企业网络导向可分为网络思考、网络建构、网络关注、网络开放性四个维度，可反映不同维度的测项一共有19项。本研究在理论上深化了网络导向相关研究，丰富了创业网络相关理论，在实践上也为中国新企业思考网络价值、关注网络关系建构并提升组织内部网络开放性等一系列创业行为提供了借鉴。
망락도향재창업연구중축점수도학자문적관주，단선유연구대기유도급측도문제진행연구。본문기우망락도향적전연문헌，종신기업망락연진실천출발，통과내용분석등정성연구정련출망락도향적유도여측량지표。이후이용문권조사법통과정량연구대신기업망락도향적측량량표진행료검험。연구결과발현，신기업망락도향가분위망락사고、망락건구、망락관주、망락개방성사개유도，가반영불동유도적측항일공유19항。본연구재이론상심화료망락도향상관연구，봉부료창업망락상관이론，재실천상야위중국신기업사고망락개치、관주망락관계건구병제승조직내부망락개방성등일계렬창업행위제공료차감。
Network orientation attracts constant attention from scholars in entrepreneur-ship research,but few researches focus on its dimensions and measurement.Based on frontier literature of network orientation and the practice of new venture network evolution, this pa- per refines the dimensions and measurement of network orientation through qualitative re- search like content analysis.Then it tests the measurement scale of new venture network ori- entation through quantitative research based on questionnaires. The results show that net- work orientation can be divided into four dimensions, namely network thinking, network con- struction, network focus and network openness, with 19 items to test the dimensions above- mentioned.It theoretically deepens network orientation research, enriches entrepreneurial net- work theories, and also provides references for a series of entrepreneurial behavior of Chinese new ventures in practice such as thinking network values, focusing on network relationship construction and increasing the openness of internal networks within organizations.