CAJ | 학술논문

地处海峡西岸的厦门尧漳州尧泉州三市地缘相近，文脉同源，经脉相连。以闽南文化为立足点，整合厦漳泉三地的旅游文化资源，对厦漳泉旅游进行形象定位，并从地缘识别尧人文识别尧理念识别尧行为识别以及视觉识别五个层次袁构建具有闽南文化特色的旅游形象识别系统，旨在为打造闽南旅游品牌，提高闽南区域旅游竞争力，促进海峡两岸经济文化交流，推动海西经济文化区建设，提供良好基础。
지처해협서안적하문요장주요천주삼시지연상근，문맥동원，경맥상련。이민남문화위립족점，정합하장천삼지적여유문화자원，대하장천여유진행형상정위，병종지연식별요인문식별요이념식별요행위식별이급시각식별오개층차원구건구유민남문화특색적여유형상식별계통，지재위타조민남여유품패，제고민남구역여유경쟁력，촉진해협량안경제문화교류，추동해서경제문화구건설，제공량호기출。
XZQ （XZQ stands for Xiamen,Zhangzhou,Quanzhou）,located in the west side of the Straits,have geographical relationship,same culture and connected economy. Based on Minnan culture,this paper integrates the tourist and cultural resources of these three cities,designs the tourist positions of XZQ,and studies the tourist image identity system which contains geographic identity,culture identity,mind identity,behavior identity and visual identity. All these are foundations for building Minnan tourism brand,improving Minnan tourist competitiveness,promoting economic and culture communications of both sides of the Taiwan Straits,and advancing the construction of West-strait economic culture zone.