图书情报知识
圖書情報知識
도서정보지식
Documentation,Information & Knowledge
2015年
3期
66~71
,共null页
移动图书馆 用户采纳 行为意愿 技术接受模型 主观规范 便利条件
移動圖書館 用戶採納 行為意願 技術接受模型 主觀規範 便利條件
이동도서관 용호채납 행위의원 기술접수모형 주관규범 편리조건
Mobile library User adoption Behavioral intention TAM Subjective norm Facilitating conditions
基于技术接受模型（TAM）,引入主观规范和便利条件,构建移动图书馆用户采纳行为意愿的影响因素模型。通过问卷搜集197份有效样本,采用结构方程模型进行数据分析。结果表明,感知易用性显著影响感知有用性,进而显著影响态度;感知易用性对态度具有弱影响;态度进一步显著影响移动图书馆用户的行为意愿。而主观规范显著影响感知有用性和态度,但对用户行为意愿不产生作用。此外,便利条件显著影响用户行为意愿,而对态度产生弱影响。
基于技術接受模型（TAM）,引入主觀規範和便利條件,構建移動圖書館用戶採納行為意願的影響因素模型。通過問捲搜集197份有效樣本,採用結構方程模型進行數據分析。結果錶明,感知易用性顯著影響感知有用性,進而顯著影響態度;感知易用性對態度具有弱影響;態度進一步顯著影響移動圖書館用戶的行為意願。而主觀規範顯著影響感知有用性和態度,但對用戶行為意願不產生作用。此外,便利條件顯著影響用戶行為意願,而對態度產生弱影響。
기우기술접수모형（TAM）,인입주관규범화편리조건,구건이동도서관용호채납행위의원적영향인소모형。통과문권수집197빈유효양본,채용결구방정모형진행수거분석。결과표명,감지역용성현저영향감지유용성,진이현저영향태도;감지역용성대태도구유약영향;태도진일보현저영향이동도서관용호적행위의원。이주관규범현저영향감지유용성화태도,단대용호행위의원불산생작용。차외,편리조건현저영향용호행위의원,이대태도산생약영향。
This paper puts forward theoretical model of behavioral intention to adopt mobile library by integrating subjective norm and facilitating conditions into Technology Acceptance Model （TAM）. 197 valid data was collected by questionnaire and further ana- lyzed using SEM. The results show that, perceived ease of use positively affects perceived usefulness, further affecting attitude. Per- ceived ease of use has a weak effect on attitude. And attitude positively affects behavioral intention to adopt mobile library. The re- sults also indicate that, subjective norm has positive effects on perceived usefulness and attitude, while does not affect behavioral in- tention. Also, facilitating conditions positively impact behavioral intention, and weakly affect attitude.
