CAJ | 학술논문

当今企业面对超级竞争环境,战略创新至关重要。文章依据《道德经》的柔弱思想,提出推行守柔战略,运用到当前企业竞争战略制定中。企业恪守不争姿态应对纷争,积植德行,提升服务社会的能力以适应各种变化。守柔战略要求企业以不断改进自我,以柔待众,在共赢和谐内外环境中保持谦下,构建＂莫能与之争＂良性可持续性发展循环。
당금기업면대초급경쟁배경,전략창신지관중요。문장의거《도덕경》적유약사상,제출추행수유전략,운용도당전기업경쟁전략제정중。기업각수불쟁자태응대분쟁,적식덕행,제승복무사회적능력이괄응각충변화。수유전략요구기업이불단개진자아,이유대음,재공영화해내외배경중보지겸하,구건＂막능여지쟁＂량성가지속성발전순배。
In nowadays, enterprises are confronted with a super competitive environment that means strategic innovation is very important. The article puts forward the strategy of ＂play the roles of the weak＂ strategy which based on the suppleness thoughts of Tao Te Ching to implement to the current formulation of competitive strategy. Enterprises honor an attitude of contend with no one to response to fierce competition, and accumulate virtue and increase capability to serve the society to adapt to all changes o Play the Role of the Weak Strategy needs enterprises to improve their capability consistently, while treat others mildly and peacefully, keep on humility in harmonious and all-wins inner and outer environment, and formulate a healthy sustainable development cycle which no one in the world is able to contend with them.