CAJ | 학술논문

网民的审美意志使得时尚的表意功能越来越强。媒介发展与时尚经济发展的内在关联通过信息传播方式的变革体现出来。新媒体革命导致时尚经济由大众化迈向小众化。然而，小众化的时尚经济无法从社会裁定机制中剥离出来，仍然为社会集体意志所驾驭。时尚经济趋向于“普遍化”的消费意愿，这种普遍化表面上导致了小众化的覆灭，而在更深层次上，由于新媒体授受关系的变革，“普遍化之殇”成为繁衍时尚经济的沃土。
망민적심미의지사득시상적표의공능월래월강。매개발전여시상경제발전적내재관련통과신식전파방식적변혁체현출래。신매체혁명도치시상경제유대음화매향소음화。연이，소음화적시상경제무법종사회재정궤제중박리출래，잉연위사회집체의지소가어。시상경제추향우“보편화”적소비의원，저충보편화표면상도치료소음화적복멸，이재경심층차상，유우신매체수수관계적변혁，“보편화지상”성위번연시상경제적옥토。
People ＇ s aesthetic will make the ideographic function of fashion more and more strong. Internal connection of media development and fashion economic development are reflected through the changes of the way of information transmission. The new media revolution led fashion economy from the popular towards niche. However, popular fashion economy can not be stripped out from social ruling mechanism, and it still be controlled by the collective will of society. Fashion economy tends to willingness of ＂univer- sal＂ for consume. On the surface, this kind of generalization leads to the destruction of the minority. But at a deeper level, as the change of the relationship between information transmission and reception in the new media era, the destructiom of Universality become fertile ground for breeding fashion economy.