出版科学
齣版科學
출판과학
2015年
3期
61~64
,共null页
版权输出 困境 战略
版權輸齣 睏境 戰略
판권수출 곤경 전략
Copyright licensing trade Dilemma Strategic
分析中国版权输出的困境及其原因,对于近年来一些比较成功的版权输出战略发展模式进行解析,进而提出中国版权输出未来发展的几点思考。
分析中國版權輸齣的睏境及其原因,對于近年來一些比較成功的版權輸齣戰略髮展模式進行解析,進而提齣中國版權輸齣未來髮展的幾點思攷。
분석중국판권수출적곤경급기원인,대우근년래일사비교성공적판권수출전략발전모식진행해석,진이제출중국판권수출미래발전적궤점사고。
The author analyzes the current main dilemma and reasons of Chinese books＇ copyright licensing trade and its reason, and interprets some publishing houses＇ successful strategic development models in recent years, and then puts forward some suggestions for Chinese books＇ copyright to licensing trade in the future.
