出版科学
齣版科學
출판과학
2015年
3期
65~69
,共null页
出版 资本市场 PE 投资
齣版 資本市場 PE 投資
출판 자본시장 PE 투자
Publishing Capital market PE investment
从研究当前转型中的出版业发展运用PE投资的意义出发,指出在出版资本市场中的PE投资发展概况,并总结出其特点和存在问题,由此归纳PE投资对于我国出版企业投资管理带来的四点启示,即正确认识投资、选择适合的投资者、融资前的必要准备和融资模式的选择。
從研究噹前轉型中的齣版業髮展運用PE投資的意義齣髮,指齣在齣版資本市場中的PE投資髮展概況,併總結齣其特點和存在問題,由此歸納PE投資對于我國齣版企業投資管理帶來的四點啟示,即正確認識投資、選擇適閤的投資者、融資前的必要準備和融資模式的選擇。
종연구당전전형중적출판업발전운용PE투자적의의출발,지출재출판자본시장중적PE투자발전개황,병총결출기특점화존재문제,유차귀납PE투자대우아국출판기업투자관리대래적사점계시,즉정학인식투자、선택괄합적투자자、융자전적필요준비화융자모식적선택。
This paper embarks from the significance of the PE investment＇ development and application during the publishing transition period, proposes the development situation of PE investment in the publishing capital market. Then, it summarizes its characteristics and existing problems. At last, the article induces four kinds of revelations about the capital market investment management for publishing companies in China. They are the correct understanding of the investment, choose the suitable investors, the necessary preparations before the financing and the choice of the financing modes.
