出版科学
齣版科學
출판과학
2015年
3期
74~77
,共null页
阅读体验店 合作经营 体验营销 图书作者群
閱讀體驗店 閤作經營 體驗營銷 圖書作者群
열독체험점 합작경영 체험영소 도서작자군
Reading experience store Cooperative joint venture Experience marketing Book authors
在人民群众文化需求不断增长和网上书店蓬勃发展等因素的影响下,传统书店的经营理念和模式已不再适应图书消费市场需求,亟须转型发展书店新模式。而阅读体验店以其先进的经营理念、优越的环境以及人性化服务,将会逐步占据图书及其他文化产品消费市场。图书出版社高校阅读体验店进行图书及其他文化活动的体验营销,最大的创新在于与高校合作,从而使其获得低成本经营、庞大读者群支持及稳定作者群来源等益处。
在人民群衆文化需求不斷增長和網上書店蓬勃髮展等因素的影響下,傳統書店的經營理唸和模式已不再適應圖書消費市場需求,亟鬚轉型髮展書店新模式。而閱讀體驗店以其先進的經營理唸、優越的環境以及人性化服務,將會逐步佔據圖書及其他文化產品消費市場。圖書齣版社高校閱讀體驗店進行圖書及其他文化活動的體驗營銷,最大的創新在于與高校閤作,從而使其穫得低成本經營、龐大讀者群支持及穩定作者群來源等益處。
재인민군음문화수구불단증장화망상서점봉발발전등인소적영향하,전통서점적경영이념화모식이불재괄응도서소비시장수구,극수전형발전서점신모식。이열독체험점이기선진적경영이념、우월적배경이급인성화복무,장회축보점거도서급기타문화산품소비시장。도서출판사고교열독체험점진행도서급기타문화활동적체험영소,최대적창신재우여고교합작,종이사기획득저성본경영、방대독자군지지급은정작자군래원등익처。
With the influence of people＇ s growing cultural needs, the traditional bookstore business concepts end models no longer meets the consumers＇ demand. Therefore, bookstores highly need to restructure and develop the new model. The reading experience stores show their advanced management concepts, excellent environment and human services, they could gradually occupy the books and other cultural products consumer market. Reading Experience of Book Store in a University runs the experience marketing of books and other cultural activities, whose biggest innovation is to cooperate with university, making it beneficial to obtain low business cost, a huge group of audience＇ s support and the source of the authors.
