出版科学
齣版科學
출판과학
2015年
3期
78~80
,共null页
媒体融合 国家政策 新型出版媒体
媒體融閤 國傢政策 新型齣版媒體
매체융합 국가정책 신형출판매체
Media convergence National policy New publishing media
多视角、多维度梳理2014年我国媒体融合的现状,指出媒体融合是出版企业转型的内在需求,是出版行业升级的外在机遇。但是,只有在国家政策的支持与引导下,才能调动内外动力实现出版业转型与升级,完成媒体融合,从而打造一批形态多样、手段先进、具有竞争力的新型新闻出版主流媒体,建成几家拥有强大实力和传播力、公信力、影响力的新型新闻出版媒体集团,最终建立立体多样、融合发展的现代传播体系。
多視角、多維度梳理2014年我國媒體融閤的現狀,指齣媒體融閤是齣版企業轉型的內在需求,是齣版行業升級的外在機遇。但是,隻有在國傢政策的支持與引導下,纔能調動內外動力實現齣版業轉型與升級,完成媒體融閤,從而打造一批形態多樣、手段先進、具有競爭力的新型新聞齣版主流媒體,建成幾傢擁有彊大實力和傳播力、公信力、影響力的新型新聞齣版媒體集糰,最終建立立體多樣、融閤髮展的現代傳播體繫。
다시각、다유도소리2014년아국매체융합적현상,지출매체융합시출판기업전형적내재수구,시출판행업승급적외재궤우。단시,지유재국가정책적지지여인도하,재능조동내외동력실현출판업전형여승급,완성매체융합,종이타조일비형태다양、수단선진、구유경쟁력적신형신문출판주류매체,건성궤가옹유강대실력화전파력、공신력、영향력적신형신문출판매체집단,최종건립입체다양、융합발전적현대전파체계。
This paper introduces the status quo of China＇ s media convergence in 2014 from multiple angles and dimensions, and then points out that media convergence is both the inherent demand of publishing enterprises＇ transformation and the external opportunities of the publishing industry＇ s upgrading. However, only with the support and guide from the government and its policies, it would be possible to utilize both inside and outside resources to achieve publishing transformation and upgrade, to complete media convergence, to foster diverse, advanced and competitive new main-stream media, to build several powerful players with strength, trust-worthiness and great influences, and eventually to establish o diverse, integrated modern communication system.
