出版科学
齣版科學
출판과학
2015年
3期
81~85
,共null页
技术驱动 数字出版基地集群 产业融合 SCP分析 拉动效应
技術驅動 數字齣版基地集群 產業融閤 SCP分析 拉動效應
기술구동 수자출판기지집군 산업융합 SCP분석 랍동효응
Technology-driven Digital publishing base clusters Industrial integration SCP analyzing The pulling effects
近几年的数据显示,数字出版基地集群已成为数字出版产业发展的关键。研究基于SCP理论框架,以12家国家数字出版基地为对象,分析基地集群集中度、产品差异和进入壁垒的市场融合结构,探讨以“六商”所形成的技术、业务、市场等产业链重组与延伸的集群市场融合行为,并以张江基地等为案例实证分析基地集群市场融合绩效,以此印证高新技术驱动下产业融合是数字出版基地集群发展的必由路径。
近幾年的數據顯示,數字齣版基地集群已成為數字齣版產業髮展的關鍵。研究基于SCP理論框架,以12傢國傢數字齣版基地為對象,分析基地集群集中度、產品差異和進入壁壘的市場融閤結構,探討以“六商”所形成的技術、業務、市場等產業鏈重組與延伸的集群市場融閤行為,併以張江基地等為案例實證分析基地集群市場融閤績效,以此印證高新技術驅動下產業融閤是數字齣版基地集群髮展的必由路徑。
근궤년적수거현시,수자출판기지집군이성위수자출판산업발전적관건。연구기우SCP이론광가,이12가국가수자출판기지위대상,분석기지집군집중도、산품차이화진입벽루적시장융합결구,탐토이“륙상”소형성적기술、업무、시장등산업련중조여연신적집군시장융합행위,병이장강기지등위안례실증분석기지집군시장융합적효,이차인증고신기술구동하산업융합시수자출판기지집군발전적필유로경。
Data show that the digital publishing base clusters have become a key for the development of digital publishing industry in recent years. Based on the SCP theoretical framework, the paper analyzes the market converged structure of concentration, product differentiation and barriers to entry, as well as the market integration acts of the industrial chain recombinant extending integration in technology, business and marketing, etc., which formed by ＂Six Suppliers＂ in clusters with an example of 12 National Digital Publishing Bases. We also make an empirical analysis of the base dusters market convergence performance illustrated by the case of Zhangjiang Base. It is confirmed that industrial integration driven by the hi-tech is the necessity for the development of digital publishing base dusters.
