CAJ | 학술논문

微博在成为新的网络社区平台的同时,也成为负面信息传播的主要载体,本文基于谣言传播的SIR模型,构建了＂微博社区＂负面信息的传播模型,并利用社会网络分析方法,以浙江义乌＂微笑哥＂之谜为实证研究对象,研究结果表明网络社区内负面信息扩散的关键节点单一,信息传播路径分散,节点自接受信息的途径宽,整个负面信息传播网络呈现松散性特征。
미박재성위신적망락사구평태적동시,야성위부면신식전파적주요재체,본문기우요언전파적SIR모형,구건료＂미박사구＂부면신식적전파모형,병이용사회망락분석방법,이절강의오＂미소가＂지미위실증연구대상,연구결과표명망락사구내부면신식확산적관건절점단일,신식전파로경분산,절점자접수신식적도경관,정개부면신식전파망락정현송산성특정。
Weibo as a new online community platform, also become the main carrier of negative information. This article constructed the negative information propagation model about ＂Weibo community＂ based on the SIR model, and using social network analysis method to analyze the Yiwu incidents, the research results showed that the network community has little key nodes and information transmission path scattered, node accepts the way of information widely, most of the node is not controlled by others, the negative information dissemination network presents loose sexual characteristics. Then the paper could use the conclusion to control the negative information.