CAJ | 학술논문

旅游购物在旅游产业的发展过程中占有重要地位，而旅游购物发展的核心是特色旅游商品的生产和销售。从产业集群的视角分析洛阳市特色旅游商品发现有以下问题：小摊位为主的销售方式让游客对商品质量不放心，旅游商品种类不够丰富、缺乏洛阳特色，购物后携带不够便利，等等。洛阳特色旅游商品发展滞后的原因主要来自整个旅游购物大环境，单个企业难以解决，需要政府或者行业协会进行组织协调和干预。因此，特色旅游商品的发展需要其生产企业和销售中介增强商品的生活性和体验特征；政府和行业协会要规范旅游商品市场的秩序，规划建设集聚形态的购物场所，完善配套服务，让洛阳旅游商品买得起用得上，也拿得动。
여유구물재여유산업적발전과정중점유중요지위，이여유구물발전적핵심시특색여유상품적생산화소수。종산업집군적시각분석락양시특색여유상품발현유이하문제：소탄위위주적소수방식양유객대상품질량불방심，여유상품충류불구봉부、결핍락양특색，구물후휴대불구편리，등등。락양특색여유상품발전체후적원인주요래자정개여유구물대배경，단개기업난이해결，수요정부혹자행업협회진행조직협조화간예。인차，특색여유상품적발전수요기생산기업화소수중개증강상품적생활성화체험특정；정부화행업협회요규범여유상품시장적질서，규화건설집취형태적구물장소，완선배투복무，양락양여유상품매득기용득상，야나득동。
Tourism shopping , the core of which is the production and sales of the characteristic tourism com-modity , plays an important role in the development of tourism industry .This paper , from the perspective of industry cluster , combining the situation of the characteristic tourism commodity in Luoyang , finds the problem of the devel-opment of the characteristic tourism commodity that can not be solved by individual enterprises but by the govern -ment and individual association , because the problem exists in the tourism shopping environment .So the develop-ment of characteristic tourist commodities not only needs the development of its production enterprises and sales a -gents, but also requires the government and its industry association to standardize it and cooperate with it .