西安财经学院学报
西安財經學院學報
서안재경학원학보
Journal of Xi‘an Institute of Finance & Economics
2015年
3期
33~38
,共null页
乳制品行业 价格竞争 规模效益 SCP 寡头市场
乳製品行業 價格競爭 規模效益 SCP 寡頭市場
유제품행업 개격경쟁 규모효익 SCP 과두시장
dairy industry; price competition; scale benefits; SCP; oligopoly market
21世纪以来,我国乳制品行业发展迅速,市场结构急剧演化。在寡头市场形成的过程中,我国乳品企业主要以价格竞争、抢夺市场份额为主。急速扩张的市场也导致出现奶源争夺战。2008年＂三聚氰胺事件＂后,乳制品行业进入调整期。从市场绩效看,整个乳制品行业利润率呈V字形变化,企业的规模效率不明显。
21世紀以來,我國乳製品行業髮展迅速,市場結構急劇縯化。在寡頭市場形成的過程中,我國乳品企業主要以價格競爭、搶奪市場份額為主。急速擴張的市場也導緻齣現奶源爭奪戰。2008年＂三聚氰胺事件＂後,乳製品行業進入調整期。從市場績效看,整箇乳製品行業利潤率呈V字形變化,企業的規模效率不明顯。
21세기이래,아국유제품행업발전신속,시장결구급극연화。재과두시장형성적과정중,아국유품기업주요이개격경쟁、창탈시장빈액위주。급속확장적시장야도치출현내원쟁탈전。2008년＂삼취청알사건＂후,유제품행업진입조정기。종시장적효간,정개유제품행업리윤솔정V자형변화,기업적규모효솔불명현。
Since the 20th century, China has experienced a rapid development in dairy industry, and there is a fundamental evolution of market structure. During the formation of an oligopoly market, Chinese dairy enterprises compete mainly in the price competition, grabbing market share. The rapid expansion of the market has led to scramble for milk collection. After the ＂Melamine Incident＂ in 2008, the dairy industry has entered a period of adjustment. From the market performance, the profit rate of the entire dairy industry is in a V shape change, and enterprises＇ scale efficiency is not obvious.
