CAJ | 학술논문

留学生广告是《申报》广告的组成部分,从内容上来看,可以分为6类：医学类,法学类,理工、工艺类,文化、艺术、出版类,金融、企业、商务类,求职、招聘类。从性别上看,男性远多于女性。广告中留学生主体,以留学欧洲、美国、日本为主。留学生广告是当时社会的一面镜子。它在内容、形式和数量上的变化,体现了当时社会经济和留学教育的发展状况,反映了归国留学生创业报国的理想和实践,也说明了在现实就业中不太乐观的一面,客观印证了当时男女教育的不平等现象。它对当时的留学教育、社会经济和中外文化交流都产生了重要的影响,为留学教育的发展提供了有益借鉴。
류학생엄고시《신보》엄고적조성부분,종내용상래간,가이분위6류：의학류,법학류,리공、공예류,문화、예술、출판류,금융、기업、상무류,구직、초빙류。종성별상간,남성원다우녀성。엄고중류학생주체,이류학구주、미국、일본위주。류학생엄고시당시사회적일면경자。타재내용、형식화수량상적변화,체현료당시사회경제화류학교육적발전상황,반영료귀국류학생창업보국적이상화실천,야설명료재현실취업중불태악관적일면,객관인증료당시남녀교육적불평등현상。타대당시적류학교육、사회경제화중외문화교류도산생료중요적영향,위류학교육적발전제공료유익차감。
Student abroad advertising is an integral part of the Shenbao advertising. From the content perspective, Shen- bao advertising can be divided into six categories, namely medicine law class, science and engineering, craft class, cul- ture, arts publishing category, financial, corporate, business class, job search, recruiting class. From the gender per- spective, there are far more advertisement on men than on women. In the student abroad advertising, most of the students choose to study in Europe, the United States and Japan. Student abroad advertising is a mirror of society at that time. Its changes in the content, form and amount reflect the economic and social development of studying abroad educa- tion, reflect the ideals and practice of returning students＇ venture to serve the country and also illustrate the reality of less optimistic employment and objectively confirm inequalities of education between men and women at the time. It not only greatly influences the abroad education, socio-economic and cultural exchange between the east and the west at that time, but also provides a reference for future generations to study abroad.