CAJ | 학술논문

全球文化资本的加速流动,世界电影市场的不断激荡为华莱坞电影的生产和发行方式带来新的转变契机。台湾电影作为华莱坞电影的一个重要组成部分,长期以来,其所具备的风格化的文艺特质,既曾屡次博得世界影坛好评,也因部分影片过度沉溺于自我情调,失宠于市场而被诟病。面对当下喜忧参半的台湾电影,应积极探讨如何稳固台湾电影的文化内核,坚守艺术品格,形成台湾电影的独有风格;如何借助台湾流行文化的商业模式发展台湾电影产业;如何改善台湾电影本土市场容量小、各类资源相对有限的现实问题,开拓香港、大陆、新马以及全球泛华人社群的＂华语市场＂。总之,只有坚守文化内核并妥加改善利用,存续传统电影风格并形成独立艺术品格,借助成熟商业运作模式笼络人气,加快与其他地区的全方位合作及经验交流,才是台湾电影以及整个华语电影持续繁荣的可行之路。
전구문화자본적가속류동,세계전영시장적불단격탕위화래오전영적생산화발행방식대래신적전변계궤。태만전영작위화래오전영적일개중요조성부분,장기이래,기소구비적풍격화적문예특질,기증루차박득세계영단호평,야인부분영편과도침닉우자아정조,실총우시장이피후병。면대당하희우삼반적태만전영,응적겁탐토여하은고태만전영적문화내핵,견수예술품격,형성태만전영적독유풍격;여하차조태만류행문화적상업모식발전태만전영산업;여하개선태만전영본토시장용량소、각류자원상대유한적현실문제,개탁향항、대륙、신마이급전구범화인사군적＂화어시장＂。총지,지유견수문화내핵병타가개선이용,존속전통전영풍격병형성독립예술품격,차조성숙상업운작모식롱락인기,가쾌여기타지구적전방위합작급경험교류,재시태만전영이급정개화어전영지속번영적가행지로。
In the eontext of cultural capital eirculating on a global scale, the production and distribution mode of Hually- wood has changed. With a literary and stylized tradition, Taiwanese film has made the noise in the internationally cinema circle. But some films pay too much attention to the personal expression and ignored the market. What we firstly need to resolve is how to maintain the cultural gene of Taiwanese film and establish its own style. The second problem is how to learn from pop music and entertainment industry in Taiwan as they already have mature business patterns. In the third part, the limited domestic market and resources are discussed, so as to extend markets in Hong Kong, mainland China, Singapore, Malaysia and other Chinese communities. The paper ends with the viewpoint that the new progress of Hually- wood including Taiwanese films must be based on the similar Chinese culture so as to draw the new picture.