中国科技论坛
中國科技論罈
중국과기론단
Forum on Science and Technology in China
2015年
6期
70~75
,共null页
移动健康 智慧医疗 商业模式 生态网络
移動健康 智慧醫療 商業模式 生態網絡
이동건강 지혜의료 상업모식 생태망락
Mobile health; Smart medicine; Business model; Ecological network
对于处在“蹒跚”起步阶段的移动健康与智慧医疗产业,市场与技术的双向互动关系使得该产业的商业模式正处于持续分化与聚合的震荡过程中。在勾画出当前商业模式的创新地图基础上,系统研究了商业模式与产业生态网络关系。研究表明,新技术作为该产业的临时性进入壁垒,将会随着时间逐渐消失,那些拥有生机勃勃生态网络的市场先行者将会获得规模经济,从而产生可持续性进入壁垒。要使产业生态网络实现有机成长,运营主体须在生态网络的顶层设计、合作模式、创新战略以及生命力评估等四个方面建立起有效的管理机制。
對于處在“蹣跚”起步階段的移動健康與智慧醫療產業,市場與技術的雙嚮互動關繫使得該產業的商業模式正處于持續分化與聚閤的震盪過程中。在勾畫齣噹前商業模式的創新地圖基礎上,繫統研究瞭商業模式與產業生態網絡關繫。研究錶明,新技術作為該產業的臨時性進入壁壘,將會隨著時間逐漸消失,那些擁有生機勃勃生態網絡的市場先行者將會穫得規模經濟,從而產生可持續性進入壁壘。要使產業生態網絡實現有機成長,運營主體鬚在生態網絡的頂層設計、閤作模式、創新戰略以及生命力評估等四箇方麵建立起有效的管理機製。
대우처재“만산”기보계단적이동건강여지혜의료산업,시장여기술적쌍향호동관계사득해산업적상업모식정처우지속분화여취합적진탕과정중。재구화출당전상업모식적창신지도기출상,계통연구료상업모식여산업생태망락관계。연구표명,신기술작위해산업적림시성진입벽루,장회수착시간축점소실,나사옹유생궤발발생태망락적시장선행자장회획득규모경제,종이산생가지속성진입벽루。요사산업생태망락실현유궤성장,운영주체수재생태망락적정층설계、합작모식、창신전략이급생명력평고등사개방면건립기유효적관리궤제。
As for the mobile health and smart medicine industry which is at the "staggered" stage, two-way interactive relationships between market and technology are making the industry's business model in the process of differentiation and polymerization. On the basis of outlining the current business model innovation map, the relationship between business model and industrial ecological network is systematically studied. The research shows that temporary entry barriers of new technologies will gradually disappear. Market pioneer with full of vigorous ecological network will achieve economies of scale, thus to generate sustainable barriers to entry. To achieve organic growth of industrial ecological networks, management mechanism with aspects of ecological network's top design, multilateral coopera- tion mode, the innovation patterns and the vitality evaluation needs to be established.