CAJ | 학술논문

随着世界经济一体化的不断发展,我国酒店业不断强大,中国的酒店集团开始踏上海外扩张之路.我国酒店业在海外扩张的过程中,势必会遇到文化差异的问题,跨文化管理是我国酒店业国际化进程中需要破解的难题之一,选择有效的跨文化管理策略是我国酒店业国际化成功的关键.通过分析跨国酒店跨文化管理困境产生的原因,介绍一系列应对跨文化问题的策略,为跨国酒店的管理者在跨国运营的过程中提供管理上的参考.
수착세계경제일체화적불단발전,아국주점업불단강대,중국적주점집단개시답상해외확장지로.아국주점업재해외확장적과정중,세필회우도문화차이적문제,과문화관리시아국주점업국제화진정중수요파해적난제지일,선택유효적과문화관리책략시아국주점업국제화성공적관건.통과분석과국주점과문화관리곤경산생적원인,개소일계렬응대과문화문제적책략,위과국주점적관리자재과국운영적과정중제공관리상적삼고.
With the continuous development of the world economic integration and the continued strong of China＇ s hotel industry, Chinese hotel group begin to embark on overseas expansion. It is bound to encounter the problem of cultural diversity for China＇ s hotel industry during the process of overseas expansion. So cross - cultural management is one of the problems need to be solved on the process of the internationalization of China＇ s hotel industry. The key to the success of the inter- nationalization of China＇ s hotel industry is to select the appropriate cross - cultural management strategies. It is useful to propose a series of strategies to deal with the cross - cultural issues through analyzing the causes of the cross - cultural management difficulties of the international hotels, in order to provide a reference in the process of cross- cultural man- agement of interoational hotels.