CAJ | 학술논문

综合已有文献将商业模式构成要素解剖为价值主张、价值创造、价值提供、价值获取四个方面的要素,并考察商业模式对技术创新投入决策的影响。通过SIM公司的案例分析可以发现,四个方面的具体要素对技术创新投入有明显的影响。这表明,从创新政策角度而言,一方面应该结合创新政策的实施对象的商业模式考虑是否提供创新支持,另一方面,可以考虑支持企业建立创新投入倾向高的商业模式,或支持企业向这一商业模式转型,即商业模式创新应成为创新政策考虑的一个重要领域。
종합이유문헌장상업모식구성요소해부위개치주장、개치창조、개치제공、개치획취사개방면적요소,병고찰상업모식대기술창신투입결책적영향。통과SIM공사적안례분석가이발현,사개방면적구체요소대기술창신투입유명현적영향。저표명,종창신정책각도이언,일방면응해결합창신정책적실시대상적상업모식고필시부제공창신지지,령일방면,가이고필지지기업건립창신투입경향고적상업모식,혹지지기업향저일상업모식전형,즉상업모식창신응성위창신정책고필적일개중요영역。
Reviewing literatures, we divide business model into four components as value proposition, value creation, value delivery and value capture, thus examine the impact of business mode on the policy decision of technology innovation investment. Through a case study on a company named SIM, the results show that all four elements of business modes have significant impact on technology innovation investment. It indicates that, from the perspective of innovation policies, on the one hand, when offering innovation support, the business modes of the policy targets should taken into consideration ; on the other hand, enterprises should be encouraged to establish business modes which have high inclinations of investing on innovation, Qr to transform to such mode. That is, the business mode innovation should become a vital realm that innovation policies take into consideration.