预测
預測
예측
Forecasting
2015年
3期
53~56
,共null页
多渠道供应链 定价 价格折扣 渠道冲突
多渠道供應鏈 定價 價格摺釦 渠道遲突
다거도공응련 정개 개격절구 거도충돌
multi-channel supply chain; price decisions; price discount; channel conflict
本文针对由一个制造商和两个不同地区的零售商组成的多渠道供应链系统,研究存在地区差异情形下,多渠道供应链中制造商和零售商的定价决策,并设计了一种与电子渠道价格相关的价格折扣机制,以缓解多渠道冲突。研究结果表明所设计的价格折扣机制不仅能够有效缓解多渠道冲突,而且能够使制造商和零售商达到双赢。
本文針對由一箇製造商和兩箇不同地區的零售商組成的多渠道供應鏈繫統,研究存在地區差異情形下,多渠道供應鏈中製造商和零售商的定價決策,併設計瞭一種與電子渠道價格相關的價格摺釦機製,以緩解多渠道遲突。研究結果錶明所設計的價格摺釦機製不僅能夠有效緩解多渠道遲突,而且能夠使製造商和零售商達到雙贏。
본문침대유일개제조상화량개불동지구적령수상조성적다거도공응련계통,연구존재지구차이정형하,다거도공응련중제조상화령수상적정개결책,병설계료일충여전자거도개격상관적개격절구궤제,이완해다거도충돌。연구결과표명소설계적개격절구궤제불부능구유효완해다거도충돌,이차능구사제조상화령수상체도쌍영。
Based on the coexistence of a manufacturer and two retailers with multi-channel supply chain, this paper discusses a pricing strategy for the manufacturer and retailers of multi-channel supply chain when the regionas are different, and establishes a new price discount mechanism to alleviate the conflict of multi-channel, which is associated with the price of the electronic channel. This research proves that the price discount mechanism not only can effectively alleviate the conflict of multi-channel, but also can make manufacturers and retailers to reach a win-win situation.
