管理学报
管理學報
관이학보
Chinese JOurnal of Management
2015年
6期
888~895
,共null页
旅游供应链 旅游价值链 旅游可持续发展 公平发展 旅行社
旅遊供應鏈 旅遊價值鏈 旅遊可持續髮展 公平髮展 旅行社
여유공응련 여유개치련 여유가지속발전 공평발전 여행사
tourism supply chain; tourism value chain; sustainable tourism development; equita- ble development; tour operator
以150份旅游企业员工调查问卷为研究对象,利用SPSS进行描述性统计分析、因素分析、相关分析和多元回归分析。结果表明：旅游价值链系统管理是由供应链策略、价值链战略、价值提供物3个因素构成的,旅游可持续发展是由居民生活、旅游经历、环境质量、公平发展、生态意识5个因素构成的;旅游价值链系统管理的内在构成对旅游可持续发展的3个目标（即环境质量、公平发展、旅游经历）都有显著的正向影响,对居民生活、生态意识的影响不显著。
以150份旅遊企業員工調查問捲為研究對象,利用SPSS進行描述性統計分析、因素分析、相關分析和多元迴歸分析。結果錶明：旅遊價值鏈繫統管理是由供應鏈策略、價值鏈戰略、價值提供物3箇因素構成的,旅遊可持續髮展是由居民生活、旅遊經歷、環境質量、公平髮展、生態意識5箇因素構成的;旅遊價值鏈繫統管理的內在構成對旅遊可持續髮展的3箇目標（即環境質量、公平髮展、旅遊經歷）都有顯著的正嚮影響,對居民生活、生態意識的影響不顯著。
이150빈여유기업원공조사문권위연구대상,이용SPSS진행묘술성통계분석、인소분석、상관분석화다원회귀분석。결과표명：여유개치련계통관리시유공응련책략、개치련전략、개치제공물3개인소구성적,여유가지속발전시유거민생활、여유경력、배경질량、공평발전、생태의식5개인소구성적;여유개치련계통관리적내재구성대여유가지속발전적3개목표（즉배경질량、공평발전、여유경력）도유현저적정향영향,대거민생활、생태의식적영향불현저。
This study conducted descriptive statistical analysis, factor analysis, correlation analy- sis, regression analysis on the questionnaires of 150 tourism enterprise employees, using SPSS. The results showed that., tourism value chain system management was composed of three factors, namely supply chain strategy, value chain strategy, and value material provided~ sustainable tourism develop- ment was composed of five factors, namely residents life, tourist experiences, environmental quality, equitable development, and ecological awareness. The inherent constitutes of tourism value chain sys- tem management have a significant positive impact on the three goals of sustainable tourism develop- ment, namely environmental quality, equitable development, and tourist experiences, but the impact on residents life and ecological awareness was not significant.
