管理学报
管理學報
관이학보
Chinese JOurnal of Management
2015年
6期
911~919
,共null页
演化博弈 网络群体事件 传染病模型 信息交流 社会福利最大化
縯化博弈 網絡群體事件 傳染病模型 信息交流 社會福利最大化
연화박혁 망락군체사건 전염병모형 신식교류 사회복리최대화
evolutionary game theory; network mass incidents; the traditional infectious disease diffusion model; communication; social welfare maximization
利用演化博弈模型预测舆论的发展趋势,对政府应对网络群体事件采取的治理模式进行了研究。在一般化复制动态模型基础上建立网络群体事件舆论的传播方程,将地方政府部门与弱势群体的策略互动和行为演化融入到传染病传播模型中,用以模拟舆论的扩散和收敛过程。结果表明:在网络群体事件初期,如果弱势群体通过抗争获得政府补偿的概率不断增大,将造成事态的扩大。此时,地方政府应控制信息的交流程度与初始抗争人数,减缓舆论的扩散;在网络群体事件舆论大范围扩散阶段,上级政府介入并采取惩罚措施,及时披露信息,促使网络舆论的收敛平息,实现社会福利最大化。
利用縯化博弈模型預測輿論的髮展趨勢,對政府應對網絡群體事件採取的治理模式進行瞭研究。在一般化複製動態模型基礎上建立網絡群體事件輿論的傳播方程,將地方政府部門與弱勢群體的策略互動和行為縯化融入到傳染病傳播模型中,用以模擬輿論的擴散和收斂過程。結果錶明:在網絡群體事件初期,如果弱勢群體通過抗爭穫得政府補償的概率不斷增大,將造成事態的擴大。此時,地方政府應控製信息的交流程度與初始抗爭人數,減緩輿論的擴散;在網絡群體事件輿論大範圍擴散階段,上級政府介入併採取懲罰措施,及時披露信息,促使網絡輿論的收斂平息,實現社會福利最大化。
이용연화박혁모형예측여론적발전추세,대정부응대망락군체사건채취적치리모식진행료연구。재일반화복제동태모형기출상건립망락군체사건여론적전파방정,장지방정부부문여약세군체적책략호동화행위연화융입도전염병전파모형중,용이모의여론적확산화수렴과정。결과표명:재망락군체사건초기,여과약세군체통과항쟁획득정부보상적개솔불단증대,장조성사태적확대。차시,지방정부응공제신식적교류정도여초시항쟁인수,감완여론적확산;재망락군체사건여론대범위확산계단,상급정부개입병채취징벌조시,급시피로신식,촉사망락여론적수렴평식,실현사회복리최대화。
This study makes attempts to forecast the trend of public opinion and analyses the different modes of governance that government deals with network mass incidents using evolutionary game theory. The diffusion function of public opinion in network mass incidents is built by using the generalized replieator dynamics model, where the strategy interaction and behavior evolution between local government and social vulnerable groups are put into the traditional infectious disease diffusion model to simulate the spread and convergence process of public opinion. It is concluded that enlarging the probability of obtaining government compensation will cause the mass incidents, and meanwhile, to slow down the spread of public opinion government needs to control the opening communication de- gree and the protester number in the explosion phase. And in order to make the public opinion calm and maximize the social welfare, the high-level government needs to set the punishment mechanism and keep communication open.