CAJ | 학술논문

文化软实力成为一个世界核心概念已是不争的事实，它作为国家综合国力的重要组成部分，是当前国际竞争的“制高点”。综观我国文化软实力发展现状，具有较好的国内外环境，但也存在系列不容忽视的问题，除了学界普遍认同的西方社会的“冷战”屏障、文化霸权主义和文化帝国主义的威胁、现代文化与传统文化的冲突、硬实力支撑力量的薄弱外，还有中国特色社会主义文化软实力的科学界定、中华民族文化的认同、文化传播话语体系的创新三个问题更是不容小觑。提出了解决问题的思路和对策，强调文化软实力建设必须下硬功夫。
문화연실력성위일개세계핵심개념이시불쟁적사실，타작위국가종합국력적중요조성부분，시당전국제경쟁적“제고점”。종관아국문화연실력발전현상，구유교호적국내외배경，단야존재계렬불용홀시적문제，제료학계보편인동적서방사회적“랭전”병장、문화패권주의화문화제국주의적위협、현대문화여전통문화적충돌、경실력지탱역량적박약외，환유중국특색사회주의문화연실력적과학계정、중화민족문화적인동、문화전파화어체계적창신삼개문제경시불용소처。제출료해결문제적사로화대책，강조문화연실력건설필수하경공부。
As an important part of comprehensive national strength,cultural soft power has been an important concept in the world and a commanding point of international competition. Based on the current situation of China’s cultural soft power,there is a good domestic and international environment, but there still exist a series of problems,which include the barrier of Cold War, threats of cultural hegemonism and Cultural imperialism, the conflict between modern culture and traditional culture, the weakness of hard power. In addition to these problems, the author thinks there are three problems ,the definition of socialist cultural soft power with Chinese characteristics, the identification of Chinese culture and the discourse system of cultural communication, which cannot be ignored. Through analyzing these problems, this paper tries to propose some ideas and measures of solving them,and emphasizes on building the cultural soft power.