CAJ | 학술논문

当下我国艺术传播受市场逻辑和消费语境的影响，艺术作品的政治性、审美性、伦理性被忽视，艺术作品沦为类型化生产线上的商品，艺术传播呈现出通俗艺术一枝独秀的传播格局。同时，艺术主体被物化，也被异化为消费符码。要化解这些问题，需正视艺术作品娱乐性、审美性、伦理性中蕴含的快乐维度；让艺术传播扎根传统文化土壤；可巧用大众传播推动各类型艺术均衡发展；还需倡导艺术主体回归艺术本性和精神本质。
당하아국예술전파수시장라집화소비어경적영향，예술작품적정치성、심미성、윤리성피홀시，예술작품륜위류형화생산선상적상품，예술전파정현출통속예술일지독수적전파격국。동시，예술주체피물화，야피이화위소비부마。요화해저사문제，수정시예술작품오악성、심미성、윤리성중온함적쾌악유도；양예술전파찰근전통문화토양；가교용대음전파추동각류형예술균형발전；환수창도예술주체회귀예술본성화정신본질。
Contemporary Chinese art communication affected by market logic and consumption context. The politi-cal,aesthetic and ethics of art works are ignored. Art works become the goods on type production line. Art communica-tion shows a popular art outshines the pattern in communication. At the same time,the subject of art has been material-ized,and has also been alienated to consumer codes. To resolve these problems,we must face up to the joy dimension contains in the entertainment,aesthetic,ethical of art works. we should make the spreading of art rooted in the soil of traditional culture. We can use the mass communication to promote the balanced development of all types of art. We also need to advocate the subject of art regress to nature of art and the spiritual essence.