CAJ | 학술논문

全媒体催生了媒介化生存的新时代。全媒体时代,民族文化的传播既面临着挑战,又面临着机遇。本文从全媒体视阈,对民族文化的传播进行分析,认为,全媒体时代,民族文化传播呈现传播方式多样性、传播内涵全相性、传播信息即时性和覆盖受众全面性等特点。但当下民族文化传播出现的一系列困境,难以顺应全媒体发展或媒体融合的趋势。因此,当务之急是革除民族文化传播之弊,加快民族文化传播领域的媒体融合,深度挖掘民族文化的传播内容,建立文化持有者、媒介、受众三位一体的协同进化关系。
전매체최생료매개화생존적신시대。전매체시대,민족문화적전파기면림착도전,우면림착궤우。본문종전매체시역,대민족문화적전파진행분석,인위,전매체시대,민족문화전파정현전파방식다양성、전파내함전상성、전파신식즉시성화복개수음전면성등특점。단당하민족문화전파출현적일계렬곤경,난이순응전매체발전혹매체융합적추세。인차,당무지급시혁제민족문화전파지폐,가쾌민족문화전파영역적매체융합,심도알굴민족문화적전파내용,건립문화지유자、매개、수음삼위일체적협동진화관계。
In the omnimedia era, the transmission of national culture faces both chances and challenges. Under the perspective of omnimedia, this paper analyses the national cultural diffusion which exhibits several characteristics that diverse mode of transmission, comprehensive intension, instant information spreading and all-sided audience covered. On the other hand, however, national cultural transmission is in a series of dilemmas and difficult to comply with the trend of omnimedia develop or media convergence. Therefore, the f＇n＇st priority is to abolish the problems of national cultural transmission and accelerate media convergence in this field, exloit conotation of national culture deeply and finally build a cooperative evolution relation between the triplicity of culture holder, media and audience.