南都学坛：南阳师范学院人文社会科学学报
南都學罈：南暘師範學院人文社會科學學報
남도학단：남양사범학원인문사회과학학보
Academic forum of nandu
2015年
3期
119~121
,共null页
图书营销 微博 微博营销 “@快书包”
圖書營銷 微博 微博營銷 “@快書包”
도서영소 미박 미박영소 “@쾌서포”
book marketing ; microblog; microblog marketing; @ kuaishubao
web2.0技术的深入发展使微博进入公众视野,随后微博营销也发展成为一种新型网络营销模式,而国内出版机构尤其是民营出版企业及书店也已经关注并开始使用这一工具来推销自己的品牌与产品。＂@快书包＂网上书店就是将微博这一新型交互媒体全面运用到图书营销中的最鲜活的例子,用微博介绍新产品、用微博发起活动、用微博实现交易,这势必引发图书营销方面的变革,值得我们认真研究。
web2.0技術的深入髮展使微博進入公衆視野,隨後微博營銷也髮展成為一種新型網絡營銷模式,而國內齣版機構尤其是民營齣版企業及書店也已經關註併開始使用這一工具來推銷自己的品牌與產品。＂@快書包＂網上書店就是將微博這一新型交互媒體全麵運用到圖書營銷中的最鮮活的例子,用微博介紹新產品、用微博髮起活動、用微博實現交易,這勢必引髮圖書營銷方麵的變革,值得我們認真研究。
web2.0기술적심입발전사미박진입공음시야,수후미박영소야발전성위일충신형망락영소모식,이국내출판궤구우기시민영출판기업급서점야이경관주병개시사용저일공구래추소자기적품패여산품。＂@쾌서포＂망상서점취시장미박저일신형교호매체전면운용도도서영소중적최선활적례자,용미박개소신산품、용미박발기활동、용미박실현교역,저세필인발도서영소방면적변혁,치득아문인진연구。
With the development of web2.0, mieroblog comes into the public eyes, and then the microblog marketing begins to be a new internet marketing model. Chinese publishing organizations especially some private publishing enterprises and bookshops begin to pay close attentian to and employ this new tool to promote their brands and products. @ kuaishubao is one of the best examples to completely employ mieroblog to market books. With mieroblog, it introduces its new products, launches activities and does businesses, which will lead to the transformation of book marketing, so it deserves our serious study.
