CAJ | 학술논문

知识产权契约激励对个体知识创造行为的影响决定组织知识创造的绩效。基于组织激励理论、心理学理论和行为学理论，以知识产权契约激励作为个体知识创造行为和知识心理所有权的前因变量，探讨知识产权契约激励对个体知识心理所有权和知识创造行为的直接影响以及知识心理所有权对知识产权契约激励与个体知识创造行为关系的中介作用。选取上海大众汽车一厂技术中心的研发人员为实证研究对象，采用结构方程模型实证检验R＆D知识产权契约激励、附加知识产权激励、知识心理所有权与个体知识创造行为的关系。研究结果表明，R＆D知识产权契约激励对个体知识创造行为具有正向作用，知识心理所有权对个体知识创造行为产生正向影响，R＆D知识产权契约激励和附加知识产权激励对知识心理所有权均产生正向影响；知识心理所有权在R＆D知识产权契约激励与个体知识创造行为之间起部分中介作用，而在附加知识产权激励与个体知识创造行为之间起完全中介作用。研究结果理清了知识产权契约激励、知识心理所有权与个体知识创造行为间的三者关系机理，打开了知识产权契约激励影响个体知识创造行为关系的黑箱，为知识产权契约激励的管理实践提供了重要的理论依据。
지식산권계약격려대개체지식창조행위적영향결정조직지식창조적적효。기우조직격려이론、심이학이론화행위학이론，이지식산권계약격려작위개체지식창조행위화지식심리소유권적전인변량，탐토지식산권계약격려대개체지식심리소유권화지식창조행위적직접영향이급지식심리소유권대지식산권계약격려여개체지식창조행위관계적중개작용。선취상해대음기차일엄기술중심적연발인원위실증연구대상，채용결구방정모형실증검험R＆D지식산권계약격려、부가지식산권격려、지식심리소유권여개체지식창조행위적관계。연구결과표명，R＆D지식산권계약격려대개체지식창조행위구유정향작용，지식심리소유권대개체지식창조행위산생정향영향，R＆D지식산권계약격려화부가지식산권격려대지식심리소유권균산생정향영향；지식심리소유권재R＆D지식산권계약격려여개체지식창조행위지간기부분중개작용，이재부가지식산권격려여개체지식창조행위지간기완전중개작용。연구결과리청료지식산권계약격려、지식심리소유권여개체지식창조행위간적삼자관계궤리，타개료지식산권계약격려영향개체지식창조행위관계적흑상，위지식산권계약격려적관리실천제공료중요적이론의거。
In the era of knowledge economy, the biggest challenge of knowledge creation in an organization is the effective control and modification of employee behaviors. Compared with enforcement, an appropriate incentive scheme is more reliable in altering individual behavior. Therefore it is pivotal for organizations which aspire to elicit positive behaviors from employees so as to form an effective incentive scheme. Against the context where knowledge property gains increasing attention, organizations are more likely to place intellectual property＇s contract incentive at the center of their incentive scheme. The success of organizational knowledge management strategy is determined by the influence of intellectual property＇s contract in- centive on individual＇s knowledge creation behavior. Basing on this observation, this article draws theories from knowledge crea- tion behavior, knowledge psychological ownership and organizational incentive, and constructs a conceptual model based on dif- ferent types of intellectual property＇s contract incentive. To investigate this, we introduce knowledge psychological ownership into the theoretical framework of intellectual property＇s contract incentive and individual＇s knowledge creation behavior. We choose knowledge-intensive firms with exemplary performance in knowledge management in China and perform empirical studies by colleering data with questionnaires and then testing the hypothesis so as to elaborate the relationships among intellectual property＇s contract incentive, knowledge psychological ownership and individual＇s knowledge creation behavior. We select R＆D staff in Shanghai Volkswagen automobile factory technical cemer as our research subjects, and apply Structural Equation Model to assess the relationship among intellectual property＇s contract incentive, knowledge psychological ownership and individual＇s knowledge creation Ijiehavior. Research results show that the protection of intellectual property in R＆D department has positive effects on knowledge psychological ownership, which acts as a partial intermediary variable between R＆D intellectual property＇s contract in- centive and individual＇s knowledge creation behavior, yet a full intermediary variable between additional intellectual property con- tract and individual~ knowledge creation behavior. The research leads to two critical findings： firstly, a new method for intellectual property＇s contract incentive investigation is ex- plored. This paper creatively applies ownership theory to illustrate the psychological mechanism of intellectual property＇s contract incentive, with a special focus on psychological perception and changing processes in knowledge creation behaviors. It also pro- vides an analytical framework for synthetic and multi-structural studies on knowledge creation behavior; secondly, the R＆D em- ployees in several knowledge-intensive finns with stellar performance in knowledge creation in China are selected, which serves to underscore the important role of knowledge psychological ownership in intellectual property＇s contract incentive, as well as in in- dividual knowledge creation behavior. This research examines the intricate relationships among intellectual property＇s contract incentive, knowledge psychological own- ership and individual＇s knowledge creation behavior. It sheds new lights on how intellectual property＇s contract incentive influ- ences individual＇s knowledge creation behavior, and offer significant implications to the design and management of intellectual property＇s contract incentive.