CAJ | 학술논문

网络环境下的旅游突发事件舆情预警是伴随着Internet和移动互联网在旅游业的广泛应用而产生的新问题,突发事件与网络舆情的交互更增加了危机预警的难度,建立科学高效的舆情预警机制势在必行.从分析旅游突发事件中的网络舆情预警需求出发,构建了涵盖旅游突发事件网络舆情管理全流程的预警机制,并从预警理念、组织体系和技术支持3个方面探讨了保障预警机制高效运行的策略.
망락배경하적여유돌발사건여정예경시반수착Internet화이동호련망재여유업적엄범응용이산생적신문제,돌발사건여망락여정적교호경증가료위궤예경적난도,건립과학고효적여정예경궤제세재필행.종분석여유돌발사건중적망락여정예경수구출발,구건료함개여유돌발사건망락여정관리전류정적예경궤제,병종예경이념、조직체계화기술지지3개방면탐토료보장예경궤제고효운행적책략.
Pre- warning of network public opinion for tourism emergencies under network environment, accompanied with the widespread use of Internet and mobile Internet, has become a novel social puzzle in recent years. Meanwhile, the mutual in- teraction of emergencies and network public opinion has increased the difficulty of crisis pre - warning, and it＇s imperative for the public administration to establish scientific and effective opinion pre -waming mechanism. The paper started with analyzing the demand of network opinion pre - warning in tourism emergencies, established the network opinion pre - warning mechanism which covered all the processes of tourism emergency management, and demonstrated the tactics for guaranteeing pre - warning mecha- nism operating efficiently from the aspects of pre - warning idea, organizational system and technical support.