CAJ | 학술논문

互联网思维被认为是新媒体时代的一种新兴思维方式。将互联网思维与舆论引导工作有机结合,对提高网络环境下的舆论引导力大有裨益。用互联网思维的核心要义即受众思维、迭代思维、大数据思维、融合思维纠正当前舆论引导工作中的错位与偏差,提出改善和创新舆论引导工作的相应策略与建议,提升政府、媒介、公众三大主体的舆论引导效果。
호련망사유피인위시신매체시대적일충신흥사유방식。장호련망사유여여론인도공작유궤결합,대제고망락배경하적여론인도력대유비익。용호련망사유적핵심요의즉수음사유、질대사유、대수거사유、융합사유규정당전여론인도공작중적착위여편차,제출개선화창신여론인도공작적상응책략여건의,제승정부、매개、공음삼대주체적여론인도효과。
The Internet thinking is considered to be a new way of thinking in the new media era.The organic combina-tion of the Internet thinking and the public opinion guiding is of great advantage to improve public opinion guiding force in the network environment.By Using the core essence of Internet thinking—the audience thinking,the iterative think-ing,big data thinking and the integrated thinking,we can correct dislocation and deviation in current public opinion guiding work,put forward the corresponding strategies and suggestions to improve and innovate the public opinion guid-ing work,and enhance the public effect of government,media and the public.