软科学
軟科學
연과학
Soft Science
2015年
6期
46~50
,共null页
尹波 赵军 敖治平 张良
尹波 趙軍 敖治平 張良
윤파 조군 오치평 장량
商业生态系统 构建 治理 创新 泸州老窖集团
商業生態繫統 構建 治理 創新 瀘州老窖集糰
상업생태계통 구건 치리 창신 로주로교집단
business ecology system; construction; coordination; innovation; Luzhoulaojiao group
提出了商业生态系统构建、治理和创新的三阶段理论模型。核心企业通过平台开放和资源整合机制构建其商业生态系统，通过商业生态系统层级社会责任机制实施治理及不断解构重构价值网络进行创新；并以泸州老窖为例进行阐述和实证，指出当前白酒企业转型应该进行商业生态系统层面的商业模式创新。
提齣瞭商業生態繫統構建、治理和創新的三階段理論模型。覈心企業通過平檯開放和資源整閤機製構建其商業生態繫統，通過商業生態繫統層級社會責任機製實施治理及不斷解構重構價值網絡進行創新；併以瀘州老窖為例進行闡述和實證，指齣噹前白酒企業轉型應該進行商業生態繫統層麵的商業模式創新。
제출료상업생태계통구건、치리화창신적삼계단이론모형。핵심기업통과평태개방화자원정합궤제구건기상업생태계통，통과상업생태계통층급사회책임궤제실시치리급불단해구중구개치망락진행창신；병이로주로교위례진행천술화실증，지출당전백주기업전형응해진행상업생태계통층면적상업모식창신。
This paper proposes business ecosystem＇s construction, governance and innovation three stage theoretical model. The core enterprise builds its business ecosystem through platform development and resource integration mechanism, coordinates it through ecosystem-level social responsibility mechanism, innovate it through deconstructing and reconstructing the value network continuously; then takes Luzhoulaojiao group as an example to elaborate and verify the model, points out that pres- ently liquor company＇s transformation should be performed through business model innovation at business ecosystem level.
