CAJ | 학술논문

随着旅游产业的发展进入成熟阶段，产业实践问题逐渐发生质变，核心矛盾已经从单纯的“旅游吸引力”转换为更加复杂的“旅游体验质量”问题。成熟旅游区和旅游目的地不仅关注游客规模、旅游收入，而且关系自身提供的旅游设施、旅游服务和旅游产品的质量管理；与此同时，还关注旅游者体验的满意度评价和旅游者情感体验的全过程。文章将时间地理学中的时空路径概念和旅游体验中的两极睛感模型相结合，提出了“旅游情感路径”（TEP）的概念，试图打开旅游体验睛感的黑箱。通过“旅游情感路径”概念模型的提出，尝试构建一种定量化、过程化和可视化研究旅游体啥睛感的新方法。以世界著名主题公园香港海洋公园为案例地，以时间地理学的时空路径为研究工具，采用手持GPS设备获取旅游者时空行为轨迹信息，辅助以日志调查方法获取旅游者消费信息、情感量化信息等，将旅游情感体验过程进行量化研究，基于时空路径分析旅游者的情感体验结果和过程。研究结果表明。旅游者情感体验各节点的愉悦度与总体价阮度之间均存在显著相关关系。基于旅游睛感路径的实证数据定量分析结果提出了对“第一印象区”的新理解，指出第一印象区的空间范围取决于具体案例地旅游者第一印象建立所需要的时间，在这个时间段内旅游者游程覆盖的区域都属于第一印象区。研究结果能够为旅游景区产品调整、改进和精细化设计提供理论指导，并在优化旅游者时空行为和提升旅游者体验质量等方面有较大的应用空间。
수착여유산업적발전진입성숙계단，산업실천문제축점발생질변，핵심모순이경종단순적“여유흡인력”전환위경가복잡적“여유체험질량”문제。성숙여유구화여유목적지불부관주유객규모、여유수입，이차관계자신제공적여유설시、여유복무화여유산품적질량관리；여차동시，환관주여유자체험적만의도평개화여유자정감체험적전과정。문장장시간지이학중적시공로경개념화여유체험중적량겁정감모형상결합，제출료“여유정감로경”（TEP）적개념，시도타개여유체험정감적흑상。통과“여유정감로경”개념모형적제출，상시구건일충정양화、과정화화가시화연구여유체사정감적신방법。이세계저명주제공완향항해양공완위안례지，이시간지이학적시공로경위연구공구，채용수지GPS설비획취여유자시공행위궤적신식，보조이일지조사방법획취여유자소비신식、정감양화신식등，장여유정감체험과정진행양화연구，기우시공로경분석여유자적정감체험결과화과정。연구결과표명。여유자정감체험각절점적유열도여총체개원도지간균존재현저상관관계。기우여유정감로경적실증수거정량분석결과제출료대“제일인상구”적신리해，지출제일인상구적공간범위취결우구체안례지여유자제일인상건립소수요적시간，재저개시간단내여유자유정복개적구역도속우제일인상구。연구결과능구위여유경구산품조정、개진화정세화설계제공이론지도，병재우화여유자시공행위화제승여유자체험질량등방면유교대적응용공간。
As tourism industry developing into a mature stage, industry practice problem qualitative change occurs gradually. The key issue of attractions and tourism destinations has been converted from “whether has enough attractive capability or not” to more complicated problem “how about the quality of tourists＇ experience”. Mature tourist attractions and tourism destinations not only concerned about the scale of tourists, tourism revenue, but also concerned on the quality of their tourism facilities, tourism services and tourism products; meanwhile, they also concerned about the whole process of evaluation and satisfaction of tourists emotional experience. This paper takes Ocean Park in Hong Kong which is the world famous Marine Theme Park as case study, using the concept of space-time path of time-geography as study method. Tourists＇ temporal-spatial behavior data was captured using GPS devices, while the information of tourists＇ consume behavior and emotional experience was investigated using activity dairy questionnaires. It is a quantitative research of tourists emotional experience process, the influence of differences on characteristics of tourist temporal-spatial behavior such as visit space and visit schedule were analyzed. The results show that the process and final evaluation of tourists＇ emotional experience are significantly correlated to characteristics of tourist temporal-spatial behavior. Number of visited space, spot visited or not, visit space combination and visit schedule are important factors affecting the process of emotional experience. The study results not only can provide theoretical guidance to tourist attractions on product adjustment, improvement and refinement designed, but also has larger application potential on optimization of tourists＇ temporal- behavior and enhance tourists＇ experience quality.