CAJ | 학술논문

当下我国体育文化产业在文化产业总体规模中所占比重偏小,从性质层面上厘清了体育文化产业的广义性和狭义性;观念性和经济性;统一性和融合性.并指出在市场经济体制的不断深化与文化体制改革的不断推进中,制约体育文化产业发展的瓶颈主要有管理模式守旧、品牌特色欠缺、创意人才短缺、资本投入不足等限制因子,藉此提出完善管理体制、打造行业品牌、强化人才培养、拓展融资渠道等生态化发展策略,使体育文化产业正能量得以顺利释放,并逐步成长为服务社会大众、传播体育精神的新型产业.
당하아국체육문화산업재문화산업총체규모중소점비중편소,종성질층면상전청료체육문화산업적엄의성화협의성;관념성화경제성;통일성화융합성.병지출재시장경제체제적불단심화여문화체제개혁적불단추진중,제약체육문화산업발전적병경주요유관리모식수구、품패특색흠결、창의인재단결、자본투입불족등한제인자,자차제출완선관리체제、타조행업품패、강화인재배양、탁전융자거도등생태화발전책략,사체육문화산업정능량득이순리석방,병축보성장위복무사회대음、전파체육정신적신형산업.
At present, our country sports culture industry accounts for a small proportion of cultural industry overall scale, the article expounds the nature of the generalization and narrow sense, ideal and efficiency, unity and fusion of sports culture in- dustry. With the market economy system unceasing deepening and culture organizational reform unceasing advancement, sports culture industry development bottleneck mainly has management pattern conservatively, brand characteristic deficiency, creativity talented person shortage, and capital investment insufficiency limit factors and so on. And also proposes ecology development strategies of consummating management system, making profession brand, strengthening personnel training, and developing financing channel and so on, enables sports culture industry energy to release smoothly, and grows gradually to a new industry which services social populace and disseminates sports spirit.