CAJ | 학술논문

基于2010年中国综合社会调查（CGSS2010）的数据,本文从信息传播的视角对媒介使用类型与政府信任（中央和地方）的关系做进一步探讨。研究发现：传统媒介（报纸,杂志,电视,广播）和新媒介（互联网或者手机上网）的受众有着不同的人口、社会、经济特征,这些特征也影响了他们对政府的信任;传统媒介的使用对中央和地方政府的信任有着正面促进作用,而新媒介对中央和地方政府的信任有着显著的负相关;在不同的媒介类型中,新媒介对总的政府信任影响最大。尽管从短期来看,新媒介的使用消减了政府的信任,但长远来看,新媒介充当了社会安全阀的角色,对社会良性治理有着重大意义。
기우2010년중국종합사회조사（CGSS2010）적수거,본문종신식전파적시각대매개사용류형여정부신임（중앙화지방）적관계주진일보탐토。연구발현：전통매개（보지,잡지,전시,엄파）화신매개（호련망혹자수궤상망）적수음유착불동적인구、사회、경제특정,저사특정야영향료타문대정부적신임;전통매개적사용대중앙화지방정부적신임유착정면촉진작용,이신매개대중앙화지방정부적신임유착현저적부상관;재불동적매개류형중,신매개대총적정부신임영향최대。진관종단기래간,신매개적사용소감료정부적신임,단장원래간,신매개충당료사회안전벌적각색,대사회량성치리유착중대의의。
Drawing on the perspective of information communication, this paper uses CGSS2010 data to explore the relationship between different types of media use and trust in central and local government. The results are summarized as follows： First, the respondents of traditional （Newspaper, Magazine, TV, and Broadcast） and new media use （Internet or mobile Internet） have different socio-demographic and economic characteristics, which also influence their trust of government. Second, the usages of traditional media have the positive relationship with trust in government, while the usages of new media have the negative positive relationship with trust in government. Third, among different media outlets, new media plays the most important role in predicting general trust in government. Although in the short term, usages of new media contribute to the declining of trust in government, in the long run, new media works as the role of the social safety valve and promotes the good governance.