农业经济与管理
農業經濟與管理
농업경제여관리
Fisheries Economy Research
2015年
3期
71~80
,共null页
电子商务 农村市场 物流
電子商務 農村市場 物流
전자상무 농촌시장 물류
electronic commerce;rural market;logistics
近年来,电子商务发展速度较快,电子商务进农村也成为政府、企业和社会关注焦点。本文从电子商务进农村的基础设施、市场容量、市场主体、扶持政策等方面梳理农村电子商务的发展现状。农村电子商务销售额到2017年将突破2 000亿元,2020年达到5 000亿元,届时农村网络零售额将占10%。电子商务进农村的基础设施具有一定基础,质量仍有待提升。电子商务进农村政策密集,需要制定专门政策。电子商务进农村一定程度上解决了农村原子化经营与现代市场体系对接问题,也面临知识约束、物流配送、市场秩序等方面问题。因此,政府需要强化农村基础设施建设,强化标准化规范化建设和监督,引导农村零售新业态。
近年來,電子商務髮展速度較快,電子商務進農村也成為政府、企業和社會關註焦點。本文從電子商務進農村的基礎設施、市場容量、市場主體、扶持政策等方麵梳理農村電子商務的髮展現狀。農村電子商務銷售額到2017年將突破2 000億元,2020年達到5 000億元,屆時農村網絡零售額將佔10%。電子商務進農村的基礎設施具有一定基礎,質量仍有待提升。電子商務進農村政策密集,需要製定專門政策。電子商務進農村一定程度上解決瞭農村原子化經營與現代市場體繫對接問題,也麵臨知識約束、物流配送、市場秩序等方麵問題。因此,政府需要彊化農村基礎設施建設,彊化標準化規範化建設和鑑督,引導農村零售新業態。
근년래,전자상무발전속도교쾌,전자상무진농촌야성위정부、기업화사회관주초점。본문종전자상무진농촌적기출설시、시장용량、시장주체、부지정책등방면소리농촌전자상무적발전현상。농촌전자상무소수액도2017년장돌파2 000억원,2020년체도5 000억원,계시농촌망락령수액장점10%。전자상무진농촌적기출설시구유일정기출,질량잉유대제승。전자상무진농촌정책밀집,수요제정전문정책。전자상무진농촌일정정도상해결료농촌원자화경영여현대시장체계대접문제,야면림지식약속、물류배송、시장질서등방면문제。인차,정부수요강화농촌기출설시건설,강화표준화규범화건설화감독,인도농촌령수신업태。
In recent years, the development speed of e-commerce is rapid, and the e-commerce inrural areas has become the focus of the government, enterprises and social concern. In this paper, wedescribed the present situation of e-commerce from the aspects of infrastructure, market capacity, marketmain body, policy support and so on. We estimated that rural e-commerce sales in 2017 would exceed 2 000 billion Yuan, in 2020 might reach 5 000 billion Yuan, then the e-commerce amount would be accounted forabout 10% of the retail in rural areas. E-commerce infrastructure in rural areas had a certain foundation; thequality still needed to be improved. All kinds of market subjects had to enter the rural market, which wasmore important to integrate and improve the development. The rural electronic commerce policy wasintensive, but it needed to establish specific policies. The rural electronic commerce solved the dockingproblem of atomic operation in rural areas and the modern market system, also faced problems in knowledgeconstraints, logistics and distribution, market order etc. Therefore, the government needed to strengthen therural infrastructure construction, strengthen the standardization construction and supervision, appropriate toguide the new rural new retail formats and consumption hot spots, to ensure the basic needs of peasantsservices residents, in order to ensure continuous improvement in people’s livelihood. Finally, we should putforward the policy suggestions.
