科技进步与对策
科技進步與對策
과기진보여대책
Science & Technology Progress and Policy
2015年
12期
79~85
,共null页
企业家精神 自主知识产权品牌 成长机制 突破性商业模式创新 小米科技
企業傢精神 自主知識產權品牌 成長機製 突破性商業模式創新 小米科技
기업가정신 자주지식산권품패 성장궤제 돌파성상업모식창신 소미과기
Entrepreneurship; Proprietary Intellectual Property Rights Brand; Growth Mechanism; Radical BusinessModel Innovation; Organizational Reform; Xiaomi Technology
自主知识产权品牌是企业谋取竞争优势、抵御市场风险的战略性资源,是建设创新型国家的重要着力点。以企业家精神为切入点,界定自主知识产权品牌概念,提出企业家精神驱动自主知识产权品牌成长机制在突破性商业模式创新和组织变革方面的两组待检验命题,并通过对小米科技进行案例分析加以证明。研究结果显示,企业家精神通过企业家突破性商业模式创新和有意识的组织变革,从而促进自主知识产权品牌成长。
自主知識產權品牌是企業謀取競爭優勢、牴禦市場風險的戰略性資源,是建設創新型國傢的重要著力點。以企業傢精神為切入點,界定自主知識產權品牌概唸,提齣企業傢精神驅動自主知識產權品牌成長機製在突破性商業模式創新和組織變革方麵的兩組待檢驗命題,併通過對小米科技進行案例分析加以證明。研究結果顯示,企業傢精神通過企業傢突破性商業模式創新和有意識的組織變革,從而促進自主知識產權品牌成長。
자주지식산권품패시기업모취경쟁우세、저어시장풍험적전략성자원,시건설창신형국가적중요착력점。이기업가정신위절입점,계정자주지식산권품패개념,제출기업가정신구동자주지식산권품패성장궤제재돌파성상업모식창신화조직변혁방면적량조대검험명제,병통과대소미과기진행안례분석가이증명。연구결과현시,기업가정신통과기업가돌파성상업모식창신화유의식적조직변혁,종이촉진자주지식산권품패성장。
The proprietary intellectual property rights brand is strategic resource for a company to gain competitive advantage and withstand market risks. It is also important for the construction of innovation-oriented country. Taking entrepreneurship as the breakthrough point, this paper defines concept of proprietary intellectual property rights brand and puts forward the two groups of waiting proposition about radical business model innovation and organizational reform. Then this paper proves the proposition with the case of Xiaomi Technology Co. Ltd. The result shows that entrepreneurship can promote the proprietary intellectual property rights brand＇s growth though pushing forward radical business model innovation and organizational reform.
