CAJ | 학술논문

中国是世界重要的苹果生产和出口国,提高中国苹果的国际竞争力,对促进中国苹果产业的发展有着重要意义。文章构建中国苹果国际竞争力综合评价指标体系,选取国际市场占有率等8个指标,使用因子分析法,对中国与国外11个竞争者的苹果综合竞争力进行了比较分析,结果表明,中国苹果的基础竞争力不够,但竞争的态势十足,综合国际竞争力较强。要进一步提高中国苹果国际竞争力必须逐步改变目前的生产模式,并调整出口市场结构。
중국시세계중요적평과생산화출구국,제고중국평과적국제경쟁력,대촉진중국평과산업적발전유착중요의의。문장구건중국평과국제경쟁력종합평개지표체계,선취국제시장점유솔등8개지표,사용인자분석법,대중국여국외11개경쟁자적평과종합경쟁력진행료비교분석,결과표명,중국평과적기출경쟁력불구,단경쟁적태세십족,종합국제경쟁력교강。요진일보제고중국평과국제경쟁력필수축보개변목전적생산모식,병조정출구시장결구。
China is the most important apple producers and exporters of the world and it has important signifi- cance for the development of China apple industry to improve the international competitiveness of China＇ s apple. The paper selected of eight indicators just like international market share, and according to these indicators, it built the comprehensive evaluation index system of China apple＇s international competitiveness. Using the factor analy- sis method, the paper had a comparative analysis about the comprehensive competitiveness of apple between China and 11 competitors abroad. It turned out that China apple＇ basis competitiveness is not strong enough, but with a strong trend of competition, so in terms of comprehensive international competitiveness, China＇ s apple is relatively strong. In order to enhance the international competitiveness of China＇ s apple, the current production pattern must be changed gradually, furthermore, the structure of export markets should be adjusted too.