CAJ | 학술논문

体育旅游具有鲜明的空间属性,是宏观性产品的一种,拥有多个构面,包含了政府、企业与消费者的多重互动。作为强调消费者与企业共创价值的理论体系,价值共创理论包含了消费者体验逻辑和服务主导逻辑两个研究视角,对审视体育旅游体验创新和服务平台建设有重要的启迪。事实上,要清除当前体育旅游的弊端,既要推进＂以提升体育体验价值为核心的内容创新及其他辅助体验的创新＂,也要推进＂基础设施建设与服务平台化创新＂。除此之外,还要结合消费者和企业的互动,以及企业和政府的互动,利用DART模型的分析框架,对体育旅游管理模式开展创新,藉此推动体育旅游的可持续创新。
체육여유구유선명적공간속성,시굉관성산품적일충,옹유다개구면,포함료정부、기업여소비자적다중호동。작위강조소비자여기업공창개치적이론체계,개치공창이론포함료소비자체험라집화복무주도라집량개연구시각,대심시체육여유체험창신화복무평태건설유중요적계적。사실상,요청제당전체육여유적폐단,기요추진＂이제승체육체험개치위핵심적내용창신급기타보조체험적창신＂,야요추진＂기출설시건설여복무평태화창신＂。제차지외,환요결합소비자화기업적호동,이급기업화정부적호동,이용DART모형적분석광가,대체육여유관리모식개전창신,자차추동체육여유적가지속창신。
Sports tourism has distinct spatial properties, it is a kind of megaproduets, and has many profiles, including multiple interactions between government, enterprises and consumers. As the emphasis on theory system of consumers and enterprises to co-create value, value co-creation theory includes two research aspsects of consumer experience and service dominant logic, it has important inspiration to view sports tourism experience innovation and service platform construction. In fact, to clear the current problems of sports tourism, we should not only promote the core content innovation and auxiliary experience innovation in enhancing sports experience value, but also improve the platform for infrastructure construction and service innovation. In addition, combination with the consumers and enterprises interation, enterprises and government interaction, using the framework of DART model, we should carry out the innovation of sports tourism management model, in order to promote the sustainable innovation of sports tourism.