CAJ | 학술논문

应用案例分析和扎根理论归纳猪八戒网商业模式创造价值的新颖性（N）、锁定性（I）、互补性（C）和效率性（E）;结合案例分析4个内在属性作为价值动因及创造价值作用机理;最后归纳了猪八戒网或类似平台型商业模式创新价值创造路径：“动因→内在属性→理论（载体）→价值创造结果”。研究表明：平台型企业在设计商业模式时应当关注新颖性、锁定性、互补性和效率性的四个内在属性,通过改善它们来实现价值创造,并且以其作为审视或创新商业模式的检验标准。
응용안례분석화찰근이론귀납저팔계망상업모식창조개치적신영성（N）、쇄정성（I）、호보성（C）화효솔성（E）;결합안례분석4개내재속성작위개치동인급창조개치작용궤리;최후귀납료저팔계망혹유사평태형상업모식창신개치창조로경：“동인→내재속성→이론（재체）→개치창조결과”。연구표명：평태형기업재설계상업모식시응당관주신영성、쇄정성、호보성화효솔성적사개내재속성,통과개선타문래실현개치창조,병차이기작위심시혹창신상업모식적검험표준。
This article aims to analyze inherent attributes of value driver in platform-based business model innovation, by which to ex- plore value creation mechanism in the process of business model innovation. Using the application of case analysis and ground theory, it generalizes and proves the internal attributes of business model in value creation of Zhubajie： novelty （N） , lock-in （I） , complemen- tary （C） and efficiency （E） . It demonstrates the four inner attributes as value creation and action mechanism by combining with case study and canvas. Finally, it summarizes the general value creation path of business model innovation： motivation-intrinsic properties- theory （carrier） -results of value creation. And this article finds that similar platform-based enterprise should focus on the four internal attributes, such as novelty, lock-in, complementary and efficiency when it designs business model, which suggests an enterprise can improve the four attributes to realize value creation, and take them as evaluating standards to review or innovate business model.