CAJ | 학술논문

文章以森工企业为例探索资源型企业如何才能从履行社会责任中获利。通过14个森工企业的案例分析，总结为履行社会责任，森工企业选择何种战略来平衡和改善经济绩效与生态绩效，进而构建战略选择在社会责任和经济绩效间的调节效用假设，基于138份有效数据验证它们之间的关系。研究发现，履行社会责任对生态绩效有积极影响，但会损害森工企业的经济绩效；但森工企业并非一筹莫展，它们会采取有限多元化战略和价值链整合战略来进行有效应对，有限多元化战略和价值链整合战略在社会责任和经济绩效的关系间起到显著正向调节作用。研究结果有助于以森工企业为代表的资源型企业从履行社会责任中获利。
문장이삼공기업위례탐색자원형기업여하재능종리행사회책임중획리。통과14개삼공기업적안례분석，총결위리행사회책임，삼공기업선택하충전략래평형화개선경제적효여생태적효，진이구건전략선택재사회책임화경제적효간적조절효용가설，기우138빈유효수거험증타문지간적관계。연구발현，리행사회책임대생태적효유적겁영향，단회손해삼공기업적경제적효；단삼공기업병비일주막전，타문회채취유한다원화전략화개치련정합전략래진행유효응대，유한다원화전략화개치련정합전략재사회책임화경제적효적관계간기도현저정향조절작용。연구결과유조우이삼공기업위대표적자원형기업종리행사회책임중획리。
This paper explores how resource-based enterprises profit from the fulfillment of CSR. The paper,through a case study of 14 forestry industry enterprises, puts it down to the fulfillment of CSR and the strategic option to balance and im？prove financial performance and ecological performance by forestry industry enterprises. Furthermore,the paper builds the hypothesis of the moderating role of strategic option in the relationship between CSR and economic performance,and verifies this relationship in accordance with 138 valid data. The results show that the fulfillment of CSR has a positive impact on eco？logical performance and a negative impact on economic performance. However,forestry industry enterprises can adopt the re？lated diversification strategy and the industrial value chain integration strategy to deal effectively with the dilemma , the two strategies have significant positive impacts on the relationship between CSR and economic performance. The study is condu？cive to resource-based enterprises,represented by forestry industry enterprises,profit from the fulfillment of CSR .