华东经济管理
華東經濟管理
화동경제관리
East China Economic Management
2015年
7期
138~142
,共null页
社会责任 利益相关者 层次分析 模糊评价
社會責任 利益相關者 層次分析 模糊評價
사회책임 이익상관자 층차분석 모호평개
social responsibility;stakeholders;analytic hierarchy process;fuzzy evaluation
资费问题、客户隐私泄露、遭受恶意侵害等事件的频发把公众视线频繁聚焦于通信服务企业。伴随着一系列制度的出台，通信行业被推上了改革的风口浪尖。社会责任成为通信服务企业必须面对的课题。文章构建了通信服务业社会责任评价指标体系，在层次分析法的原理上，使用多层次——模糊综合评价方法对通信服务业社会责任进行评价，并归纳了评价结果的应用路径，对我国社会责任的理论和实践发展形成了有益的补充和促进。
資費問題、客戶隱私洩露、遭受噁意侵害等事件的頻髮把公衆視線頻繁聚焦于通信服務企業。伴隨著一繫列製度的齣檯，通信行業被推上瞭改革的風口浪尖。社會責任成為通信服務企業必鬚麵對的課題。文章構建瞭通信服務業社會責任評價指標體繫，在層次分析法的原理上，使用多層次——模糊綜閤評價方法對通信服務業社會責任進行評價，併歸納瞭評價結果的應用路徑，對我國社會責任的理論和實踐髮展形成瞭有益的補充和促進。
자비문제、객호은사설로、조수악의침해등사건적빈발파공음시선빈번취초우통신복무기업。반수착일계렬제도적출태，통신행업피추상료개혁적풍구랑첨。사회책임성위통신복무기업필수면대적과제。문장구건료통신복무업사회책임평개지표체계，재층차분석법적원리상，사용다층차——모호종합평개방법대통신복무업사회책임진행평개，병귀납료평개결과적응용로경，대아국사회책임적이론화실천발전형성료유익적보충화촉진。
Frequent incidents, such as tariff issues, customer privacy disclosure, suffering from malicious infringement, etc., drive public attention to focus on communication service enterprises. The communication industry has been pushed to the forefront of reform with the introduction of a series of institutions. Social responsibility is an issue of communication service enterprises must face. Based on the principle of analytic hierarchy process （AHP）, the paper builds social responsibility evaluation index system for communication service industry, evaluates its social responsibility by employing multilevel-fuzzy comprehensive evaluation method,and summarizes the application path of evaluation results. The study is conducive to complementing and promoting the theory and practice of social responsibility in China.
