科技和产业
科技和產業
과기화산업
SCIENCE TECHNOLOGY AND INDUSTRIAL
2015年
6期
113~117
,共null页
虚拟试穿 买家展示 虚拟触觉 冲动性购买意愿
虛擬試穿 買傢展示 虛擬觸覺 遲動性購買意願
허의시천 매가전시 허의촉각 충동성구매의원
virtual try-on;buyer show;virtual haptic;impulsive buying intentions
从虚拟触觉的视角，构建了虚拟试穿、买家展示与消费者冲动性购买意愿关系的理论模型。并基于结构方程的方法对理论模型进行了验证。验证结果表明，虚拟试穿和买家展示对消费者冲动性购买意愿既有直接作用又有间接作用，虚拟触觉在两者对冲动购买意愿的间接作用中充当了中介作用。
從虛擬觸覺的視角，構建瞭虛擬試穿、買傢展示與消費者遲動性購買意願關繫的理論模型。併基于結構方程的方法對理論模型進行瞭驗證。驗證結果錶明，虛擬試穿和買傢展示對消費者遲動性購買意願既有直接作用又有間接作用，虛擬觸覺在兩者對遲動購買意願的間接作用中充噹瞭中介作用。
종허의촉각적시각，구건료허의시천、매가전시여소비자충동성구매의원관계적이론모형。병기우결구방정적방법대이론모형진행료험증。험증결과표명，허의시천화매가전시대소비자충동성구매의원기유직접작용우유간접작용，허의촉각재량자대충동구매의원적간접작용중충당료중개작용。
In this paper ,the theoretical model of the relationship between virtual try‐on ,buyer show and consumer’s impulsive buying intentions is established from the virtual haptical perspective. Then ,the theoretical model is tested through structural equation model. Results show that vir‐tual try‐on and buyer show have both direct and indirect effects on impulsive buying intentions ,and virtual haptic acts an intermediary role in the indirect effect.
