CAJ | 학술논문

从供应链角度出发，通过对广州地区香蕉市场的调查，分析、比较了香蕉供应链中各环节的价格、成本和利润变化情况，剖析了香蕉价值链的特点，提出了降低流通成本、合理制定各环节售价、协调香蕉供应链各环节利润分配的措施建议：减少流通环节，降低损耗，缩短供应链；发展农产品第三方物流，推动冷链物流普及化；建立供应链信息共享平台，使各环节得到更有效的信息资源；建立风险分担机制。
종공응련각도출발，통과대엄주지구향초시장적조사，분석、비교료향초공응련중각배절적개격、성본화리윤변화정황，부석료향초개치련적특점，제출료강저류통성본、합리제정각배절수개、협조향초공응련각배절리윤분배적조시건의：감소류통배절，강저손모，축단공응련；발전농산품제삼방물류，추동랭련물류보급화；건립공응련신식공향평태，사각배절득도경유효적신식자원；건립풍험분담궤제。
From the perspective of the supply chain, by taking the example of Guangzhou banana market, this paper analyzes the price, cost and profits in each link of the banana supply chain. It discusses the characteristics of the banana value chain. This paper puts forward some suggestions on decreasing circulation cost, reasonably pricing at each link, and coordinating profits distribution in supply chain. The suggested measures include reduction of circulation links, decrease of the wastage, shortening of the supply link, development of the third party logistics for the agricultural products, popularization of the cold chain of logistics, establishment of the information stage for public purposes, and establishment of ＇the risk sharing system.