现代情报
現代情報
현대정보
Journal of Modern Information
2015年
7期
53~56
,共null页
复杂网络建模 Agent建模 信息传播 演化规则
複雜網絡建模 Agent建模 信息傳播 縯化規則
복잡망락건모 Agent건모 신식전파 연화규칙
complex- network- based modeling; agent- based modeling; information dissemination; evolution rule
结合复杂网络与Agent的建模方法对微信信息的传播进行研究。通过分析微信信息的交互规律构建复杂网络,并在对影响个体传播行为的相关变量进行探究的基础之上建立Agent模型。针对Agent之间的信息交互,提出3种基于各变量的演化规则。研究利于揭示微信信息传播的关键机理,并有助于对微信平台进行有效利用和管控。
結閤複雜網絡與Agent的建模方法對微信信息的傳播進行研究。通過分析微信信息的交互規律構建複雜網絡,併在對影響箇體傳播行為的相關變量進行探究的基礎之上建立Agent模型。針對Agent之間的信息交互,提齣3種基于各變量的縯化規則。研究利于揭示微信信息傳播的關鍵機理,併有助于對微信平檯進行有效利用和管控。
결합복잡망락여Agent적건모방법대미신신식적전파진행연구。통과분석미신신식적교호규률구건복잡망락,병재대영향개체전파행위적상관변량진행탐구적기출지상건립Agent모형。침대Agent지간적신식교호,제출3충기우각변량적연화규칙。연구리우게시미신신식전파적관건궤리,병유조우대미신평태진행유효이용화관공。
The information dissemination of the WeChat is studied with the method which combines complex - network - based modeling and agent- based modeling. The complex network is established through the analysis on the interactive rule of in- formation, and the Agent model is built upon the work searching for relevant variables which affect individual dissemination behav- iors. For the information interacation between Agents, three evolution rules based on these variables are presented. This study re- vealed the mechanism of WeChat information diffusion and contributes to controlling and making better use of WeChat.
