CAJ | 학술논문

品牌建设关系到一所大学的生存与发展,河北电大正处于向河北开放大学战略转型的关键阶段,必须重视内涵式发展,加强电大全系统的协同配合,密切与社会各方的合作,强化品牌意识,借助UIS（大学形象识别系统）塑造品牌形象,并依靠各种传媒向全社会进行品牌推广。
품패건설관계도일소대학적생존여발전,하북전대정처우향하북개방대학전략전형적관건계단,필수중시내함식발전,가강전대전계통적협동배합,밀절여사회각방적합작,강화품패의식,차조UIS（대학형상식별계통）소조품패형상,병의고각충전매향전사회진행품패추엄。
The brand building is directly related to the survival and development of a university.Hebei RTVU is in a critical stage in the strategic transformation into the Open University of Hebei.It must pay attention to the connotative development,strengthen the collaboration of the whole system,reinforce close cooperation with all sectors of the society,and enhance brand awareness,and promote the brand image in the whole society by the UIS（University Identity System）and mass media.