CAJ | 학술논문

基于国外重要文献,对组织可见度进行了系统梳理与评析。总体来看,目前研究主要从静态被动观、静态主动观及动态过程观界定组织可见度。测量方法主要集中于单因素单指标和多指标,并呈现出多维度研究趋势。组织可见度受组织规模、媒体报道等因素的影响,也会以议程设置、合法性等理论基础作用于企业声誉、社会绩效等。未来应通过跨层研究、案例研究等方法对组织可见度概念、影响因素及其作用机制进行进一步探索,并适时进行本土化考察。
기우국외중요문헌,대조직가견도진행료계통소리여평석。총체래간,목전연구주요종정태피동관、정태주동관급동태과정관계정조직가견도。측량방법주요집중우단인소단지표화다지표,병정현출다유도연구추세。조직가견도수조직규모、매체보도등인소적영향,야회이의정설치、합법성등이론기출작용우기업성예、사회적효등。미래응통과과층연구、안례연구등방법대조직가견도개념、영향인소급기작용궤제진행진일보탐색,병괄시진행본토화고찰。
With the development of internet economy, organizations are more easily seen, noticed and recognized by public.Based on recent significant articles, this paper analyzes organization visibility theory. The concept of organization visibilityis defined from static passive view, static active view and dynamic active view. The elements of organization visibility de-velop from single-dimension to multi-dimension, from single-indicator to multi-indicator. Organization visibility is affectedby the organization locations, scales, and media reports et al. Meanwhile it has impacts on corporate reputation, social be-havior performance. Further studies should focus on the concept, dimensions and measurement of organization visibilitybased on its attributes. It also should try to study its effects mechanism from new perspectives and from multilevel. It＇sbetter study this subject locally and do more case studies.