CAJ | 학술논문

文章研究了知识产权保护与技术创新对品牌成长的影响，利用2004-2012年28省份的面板数据，在经验上考察了知识产权保护与技术创新对品牌成长的影响。研究结果显示，技术创新对品牌成长具有显著正向影响；知识产权保护对品牌成长有显著的正向直接影响，同时又显著调节了技术创新对品牌成长的影响，且其调节作用具有显著的正向单一门槛特征。在此基础上，进一步利用门槛回归模型测算了知识产权保护调节作用的门槛水平。
문장연구료지식산권보호여기술창신대품패성장적영향，이용2004-2012년28성빈적면판수거，재경험상고찰료지식산권보호여기술창신대품패성장적영향。연구결과현시，기술창신대품패성장구유현저정향영향；지식산권보호대품패성장유현저적정향직접영향，동시우현저조절료기술창신대품패성장적영향，차기조절작용구유현저적정향단일문함특정。재차기출상，진일보이용문함회귀모형측산료지식산권보호조절작용적문함수평。
This paper has studied the impact of intellectual property rights protection and technology innovation on brand growth in a comprehensive framework. It has empirically examined the effects of intellectual property rights protection and tech- nology innovation on brand growth, using the 2004-2012 panel data of 28 provinces in China, and found that technology innova- tion has significant positive effects on brand growth; intellectual property rights protection has significant positive and direct im- pacts on brand growth, meanwhile it moderates the impact of technology innovation on the brand growth, and the moderate effect has significant positive and single threshold characteristics. It has further measured the threshold level of the indirect effect of in- tellectual property protection using threshold regression model.