CAJ | 학술논문

“隐合作者”本是一个文学概念，但该概念和文本阐释方法为人们呈现了无限广阔的阐释空间，可以将其延伸到其他叙述文本和叙述形式，任何符号文本的背后都有一个隐合作者。隐合作者也存在于品牌符号文本中，品牌形象就是品牌“隐含作者”，是“代理作者”与“推论作者”的合二为一。而作为品牌文本传播过程中最重要的诉求对象，品牌社群是品牌的“隐含读者”，直接影响着品牌“代理作者”与“推论作者”二者融合的程度。也决定着品牌形象的清晰度。
“은합작자”본시일개문학개념，단해개념화문본천석방법위인문정현료무한엄활적천석공간，가이장기연신도기타서술문본화서술형식，임하부호문본적배후도유일개은합작자。은합작자야존재우품패부호문본중，품패형상취시품패“은함작자”，시“대리작자”여“추론작자”적합이위일。이작위품패문본전파과정중최중요적소구대상，품패사군시품패적“은함독자”，직접영향착품패“대리작자”여“추론작자”이자융합적정도。야결정착품패형상적청석도。
＂Implied author＂ is a literary concept but the concept and the broad explanation space for people, It can be extended to other narrative method of texts, each author The implied author also exists in brand text. The brand image is the ＂implied a text interpretation show text having an implied uthor＂ of brand, and it can be divided into ＂acting author＂ and ＂deduced author＂. At the same time, brand community is ＂implied reader ＂of brand, not only directly affects the fusion of ＂agent of author＂ and ＂deduced author＂, but also determines the clarity of brand image.